Companies could easily get rid of fake accounts, but then businesses would lose out.
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The world’s richest man is trying to get out of buying Twitter because the social media platform has a lot more fake accounts than he thought.
But does he have a point? Certainly, says Facebook whistleblower Frances Haugen, who even recalls one social network with bots accounting for half of its users.
Companies could easily get rid of fake accounts, Haugen tells Ian Bremmer on GZERO World, but then businesses would lose out.
“If you can have a 1% drop in the number of users on your site, and you can have a 10% drop in the valuation of your company, that’s huge,” she says, adding that this discourages taking down networks of bots.
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GZERO Media is a multimedia publisher providing news, insights and commentary on the events shaping our world. Our properties include GZERO World with Ian Bremmer, our newsletter Signal, Puppet Regime, the GZERO World Podcast, In 60 Seconds and GZEROMedia.com
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