What Tesla needs to do to maintain market share

Shares of Tesla (TSLA) are rising after reporting better-than-expected EV sales for its second quarter and receiving several price target increases from Wall Street analysts. Stephanie Valdez Streaty, Cox Automotive director of industry insights, joins Catalysts to give insight into what can drive the growth of EV sales.

Valdez Streaty points one hill that the EV market must climb to increase sales: “As you can imagine, affordability is always the top barrier. If you think about more options for consumers, if we can have more affordable EVs, that’s going to be a game changer. Right now, the average transaction price for an EV is close to 50,000, 54,000, and so that’s price premium over an internal combustion engine. And so I think if we can start to get more of these affordable EVs, that’s really going to help. One of the things I wanted to mention for providing more affordable is used EVs as we start to see more of those enter the marketplace.”

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Author: MuskMan Editor

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