Elon Musk is planning to build two different company towns in Texas for his Tesla, SpaceX and Boring Company workers: Snailbrook and Starbase. But the history of company towns presents a cautionary tale for industrialists.
In the almost 200 years that company towns have existed in the U.S., rarely do these planned communities live up to their creator’s utopian vision. WSJ explores why Musk is looking to the company town model for his properties in Texas.
0:00 Elon Musk’s planned towns in Texas
0:45 What’s happening at Snailbrook and Starbase?
4:05 The history of company towns
6:30 How Musk’s towns could succeed
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